Justo hace poco leyendo la publicación de South Ventures, donde hablaban de la startup más exitosa de nuestros tiempos: Amazon y cómo utilizan la mentalidad del Día 1 para construir productos sin dejar de ser rápidos y obtener los resultados que buscan.
“Most decisions should probably be made with somewhere around 70% of the information you wish you had. If you wait for 90%, in most cases, you’re probably being slow,”
Our job as marketers and designers is to get folks to act. We want our audience to sign up for a trial, make a purchase, or become more aware of our products and benefits. In order to make this happen, we have to invite them in with Calls to Action (CTAs). Creating effective CTAs is an exercise in psychology and human behavior. And while most of us marketers aren’t psychologists, we can use a few basic rules of thumb to get more people to click and engage. Here is a list of seven ideas to try, tweak—and test—that may rev