Humans need to find a product delightful in order to develop a desire to purchase and to own it (either temporarily or permanently). Products that don’t generate value for humans will not generate revenue for the business.And yes, products need to function too, even more so in an expanding on-demand economy that requires products to perform perfectly to be successful.
Putting the human in the center of the product rationale is essential unless you are creating products for robots or rabbits. Great products solve human problems.
Design Thinking continues to be a hot topic (this article is one of many talking about it). Design Thinking has been hyped and even fetishized but there are also voices questioning its value, impact, and relevance. Design Thinking faces criticism for its lacking integration with business and compatibility with market reality. There are organizations that […]
Una de las cosas que más llama mi atención es la simplicidad con la que un tema tan complejo se resume en ejecuciones simples, y justamente creo que ahí está la magia detrás de escena.
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